INCOMING DATA
Recently one of our Australian New Way Enthusiasts sent us a Horwoods Brochure "Bulletin No. 50"
NEW WAY - EARLY IMPORTS TO AUSTRALIA
Horwoods have been involved in large scale heavy equipment manufacturing since the mid 1800s. in the Adelaide region of South Australia. With the Production of New Way engines in Lansing Michigan.USA from about 1906 it was not long before these air cooled engines were exported around the world, including to Australia.
Large distributors were set up in Australian states, for example Preston's in Brisbane Queensland, Moffat Virtue in Sydney New South Wales, Harrie Scarfe in Perth Western Australia and of course J.H. Bagshaw in Adelaide South Australia.
Horwoods continued to sell the imported New Way and encouraged the use of the larger New Way engines in artesian drilling rigs and other functions. Horwoods like the other distributors strongly promoted the virtues of the Air Cooled New Way engines and were very successful promoting sales in that regard with many sales reported. BUT for Horwoods it did not stop tyhere because of their well established capabilities in manufacturing.
NEWSPAPER ADVERTISING - New Way Australian Made
In the late teens of the 1900s, specific Australian Made New Way advertisements start to appear in Adelaide Newspapers and Horwoods are stated to be manufacturers of the New Way Engine.
Up until early 2026 I had only been aware of newspaper advertising but that all changes with the actual Horwoods Company Bulletin No. 50 recently supplied. For me this is so significant in the New Way story in Australia.
HORWOOD BULLETIN NO. 50
Bulletin No. 50 is an 8 page brochure
- Page 2 - highlights many New Way applications with air cooling highlights
- Page 3 - Highlights New Way features
- Easy starts
- Efficiency
- Interchangable Spares
- Simplicity
- Dust proof
- Page 4 - Extensive Overview of the New Way Engine and it's princple of operation
- Quote "In the construction of these engines we use the best materials and insist on the highest standard of workmanship"
- Page 5&6 - New Way Specifications in extended detail
- Details all the main engine componentry in extensive detail
- eg. "Crank is of solid forged steel truely machined to guages
- Page 7 - Highlighting Engines with a large text page
- Options for supply
- STATIONARY - skid mounted
- PORTABLE - steel 4 wheel transport
- Features of outstanding Merit
- Page 8 - Single page advert. "THE HORWOOD "NEW WAY" DIRECT GEAR DRIVEN HOIST
- 7 cwts capacity
- Extols the virtues of the whole outfit including winch drum and brake.