New Way Motor Company literally worked in a New Age of promotion, promotion, promotion and advertising.
"New Way " Engines were supported by a company that obviously :-
- Valued good slogans
- Pitched their sales campaign for the market
- Valued good product communication - supported by punchy slogans and quotes with claims of superiority, simplicity and excellence
- Had Motor's that carried names with strong implications and inferences of quality and innovation with names like "New Way", Jewel, Little Giant and Standard.
Some slogans /sales pitches are classics - lets look at a few QUOTES !!
The "New Way " is the most simple and perfect engine made
"It is not what you pay but what you get that counts."
The "New Way " Engine "Goes and Goes Right"
" Quality Counts "
The " New Way "engine is built for hard rugged work. It is dependable in all emergencies.
Power with Economy, Simplicity and Durability are obtained by "New Way " users
Power with Economy, Simplicity and Durability are obtained by "New Way " users
Learn the "New Way " and do quantity business
It is not wise to sell cheap engines.
"New Way " - "A line in a class by itself - All specialities beyond reach of competition - We invite correspondence."
{ Now that's "New Way " confidence! }
The "New Way " Twin Cylinder Air Cooled Engine is in a class by itself.
"Carburettor - The simplest made, once set rarely needs adjustment"
The "New Way " furnishes Power with Economy
"New Way " is warranted to deliver it's full rated power in summer or winter for any length of time without overheating.
The "New Way " Air Cooled Engines for Gas, Gasoline, Alcohol, Benzine, Distillate, Petrol, Naptha and Kerosene
"New Way " - No Water - Water .... is a constant source of danger and trouble.
"New Way " - "A line in a class by itself - All specialities beyond reach of competition - We invite correspondence."
{ Now that's "New Way " confidence! }
The "New Way " Twin Cylinder Air Cooled Engine is in a class by itself.
"Carburettor - The simplest made, once set rarely needs adjustment"
The "New Way " furnishes Power with Economy
"New Way " is warranted to deliver it's full rated power in summer or winter for any length of time without overheating.
The "New Way " Air Cooled Engines for Gas, Gasoline, Alcohol, Benzine, Distillate, Petrol, Naptha and Kerosene
"New Way " - No Water - Water .... is a constant source of danger and trouble.
The Air Cooled - Multi-purpose "New Way " 5 Engines in One
We liken the "New Way " Little Giant to a stick of dynamite -
"because the hidden force in the little engine is truely wonderful"
We liken the "New Way " Little Giant to a stick of dynamite -
"because the hidden force in the little engine is truely wonderful"
OK! What of the facility that made the New Way equipment. Of course as quoted - the best!!
THE " New Way " FACTORY
MODERN THROUGHOUT - THE BEST EQUIPPED PLANT IN THE WORLD
DEVOTED TO MAKING HIGH CLASS STATIONARY ENGINES
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