New Way promoted quality and no doubt they had a reputation they wanted to promote and protect. Advertising was one way to promote a quality product by appealing to the logic of low maintance and benefits of the usage of quality consumables.
Consumables

Accessories
New Way specified accessories included
- Friction Clutch Pullies - A range was available dependant on the H.P of the motor
- Plain Pullies - A range was available dependant on the H.P of the motor
- Governor Pully (owner could set speed) - Customer defined shaft fitting to suit machinery.
- "New Way " Ammeter - Sold essentially as an ongoing cost saving measure for the testing of dry cells to eliminate the wastage of cells as used on many of the early model motors.
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