New Way promoted quality and no doubt they had a reputation they wanted to promote and protect. Advertising was one way to promote a quality product by appealing to the logic of low maintance and benefits of the usage of quality consumables.
Consumables
New Way branded consumables included spark plugs and dry cell batteries [see image- click to enlarge] promoted as using or being the best. Documentation as supplied to buyers were generally designated "Book of Instruction and Repair Price List". This provided the New Way Owner with a comprehensive list of available spares and prices in a tabulated format along with ordering requirements to ensure accurate supply.
Accessories
New Way specified accessories included
- Friction Clutch Pullies - A range was available dependant on the H.P of the motor
- Plain Pullies - A range was available dependant on the H.P of the motor
- Governor Pully (owner could set speed) - Customer defined shaft fitting to suit machinery.
- "New Way " Ammeter - Sold essentially as an ongoing cost saving measure for the testing of dry cells to eliminate the wastage of cells as used on many of the early model motors.
No comments:
Post a Comment