New Way Stationary Engines

Aim - To serve and support the New Way Stationary Engine restoration community.
There was a New Way Stationary Motor inclined to Hit and Miss. It was designed that way but intermittently it would missfire and this in the confines of the beekeepers shed fired my imagination, grabbing my senses. I just loved the sound of the New Way 3.5Hp working - likely fuelled by a too rich mixture.
With each missfire came the tell tale puff of blue smoke and via the old sawbench, the beekeeping manufacturing business was underway, alive and well. Alf was in his element. Romance, nah, hard work but Hoots the New Way went a long way in firing the imagination of times past running in the present. The present, after all, that's where life is, it's not in the past, but romancing the past, that's the present if you're living it.
The priveledge of life. Present and past is now!!! - alive.

Ye Olde Sawbench & New Way Motor kept company by Howard Rotary Hoes

Wednesday, March 13, 2013

Advertising Release - A 20 page Booklet


Hello from New Way Station.

We have been doing quite a bit of research and thought it may be good to point out how important advertising is in determining what happened within a company and what key events may have been that had significant effect on it's production. eg wars 

RECORDS
New Way Motor Company records may be in short supply but we certainly can't say that about their advertising. What does advertising tell us - many things
ADVERTISING
Consequently, well researched, New Way Advertising is an excellent method of :
  • Determining what was available to the market place including incentives and restrictions
  • Determining when models were introduced or changed. eg
      • Twins Change from Radial Finned Cylinder Cooling to fully cylindrical and back again
      • Twins change from Hitt Miss Governing to Throttle Governing
      • Twins go from single to Dual Carburetors
  • Determining what was used in a particular field
      • Reliable, Light and powerful for ride operators
      • Multifunctional for farmers
      • What size was used on drilling rigs
      • What size was used on Spray Plants or Concrete plants
  • Determining what companies fitted New Way Products to their machines and why? eg.
      • Light engines on binders
      • Compact for Lighting Plants eg Marco Electric
We have just added another Booklet to the New Way Library ready for download. There are some really excellent adverts formatted to fit A4 size pages. The uniqueness of some of these adverts make them great to have. This example of advertising/testimony for Carnival Ride Operators compliments of FultonHistory from the "BillBoard" is just one example. It's clear and easily read when printed. Enjoy!!

The 20 page booklet is Advertising Booklet No 4


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