Hello from New Way Station.
We have been doing quite a bit of research and thought it may be good to point out how important advertising is in determining what happened within a company and what key events may have been that had significant effect on it's production. eg wars
RECORDS
New Way Motor Company records may be in short supply but we certainly can't say that about their advertising. What does advertising tell us - many things
ADVERTISING
Consequently, well researched, New Way Advertising is an excellent method of :
- Determining what was available to the market place including incentives and restrictions
- Determining when models were introduced or changed. eg
- Twins Change from Radial Finned Cylinder Cooling to fully cylindrical and back again
- Twins change from Hitt Miss Governing to Throttle Governing
- Twins go from single to Dual Carburetors
- Determining what was used in a particular field
- Reliable, Light and powerful for ride operators
- Multifunctional for farmers
- What size was used on drilling rigs
- What size was used on Spray Plants or Concrete plants
- Determining what companies fitted New Way Products to their machines and why? eg.
- Light engines on binders
- Compact for Lighting Plants eg Marco Electric
We have just added another Booklet to the New Way Library ready for download. There are some really excellent adverts formatted to fit A4 size pages. The uniqueness of some of these adverts make them great to have. This example of advertising/testimony for Carnival Ride Operators compliments of FultonHistory from the "BillBoard" is just one example. It's clear and easily read when printed. Enjoy!!
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